Consistency: resembles a matte paste. requires the tiniest bit of pressure to scoop out.
Application: i was very pleased with this aspect, as there was almost no tug and pull. of course there was some resistance that usually comes with a strong hold product, but it's totally acceptable and nothing to worry about.
Styling: very easy. with the resistance that came with the application, styling was pretty quick and my hair was done in no time.
Texture: more on the finer side.
Endurance: stellar. no need for restyling and even if your hair moved out of place, you could push it back into place easily.
Washability: one good shampoo wash did the trick.
Final verdict: no reason not to give it a perfect 5/5. get it asap.